Pricing
Unlimited clients. No client tiers.
Choose Starter, Pro, or Studio based on the tools and team you need鈥攏ot the size of your client roster.
Get 2 months free on annual 馃帀
Starter
Billed yearly 路 2 months free
- Unlimited clients
- 500 AI credits / month
- Workout programming
- Nutrition planner
- Custom forms & waivers
- Public profile
- Custom branding
- Email support
For coaches just starting
Pro
PopularBilled yearly 路 2 months free
Everything in Starter, plus
- 2,000 AI credits / month
- Products & Payments
- 1.5% platform fee on payments
- Advanced analytics
- Priority email support
- AutomationsSoon
- Straton GrowthSoon
For coaches running a business
Studio
Billed yearly 路 2 months free
Everything in Pro, plus
- 4,000 AI credits / member / month
- Multi-member workspace
- Client transfers
- Email branding
- 0% platform fee on payments
- Dedicated WhatsApp + success manager
For coaching teams
Compare plans
Every feature, side by side
Pick the plan for the tools you need today. Upgrade when you need products, payments, or a team workspace.
| Features | Starter For coaches just starting | ProPopular For coaches running a business | Studio For coaching teams |
|---|---|---|---|
| Coaching | |||
| Clients | Unlimited | Unlimited | Unlimited |
| AI credits / member / month | 500 | 2,000 | 4,000 |
| AutomationsSoon | 20 | Unlimited | |
| Workout programming | |||
| Nutrition planner | |||
| Nutrition logs & insights | |||
| Exercise library with video demos | |||
| Progress tracking (photos, measurements) | |||
| Client check-ins | |||
| Custom forms & waivers | |||
| Business | |||
| Coaching packages | |||
| Digital products | |||
| One-time & recurring payments | |||
| Platform fee on payments | 1.5% | 0% | |
| Public profile | |||
| Custom branding | |||
| Email branding | |||
| Straton GrowthSoon | |||
| Advanced analytics | |||
| Multi-coach revenue analytics | |||
| Team | |||
| Multi-member workspace | |||
| Client transfers | |||
| Support | |||
| Email support | Priority | Priority | |
| Dedicated WhatsApp + success manager | |||
FAQ
Before you switch
Pricing, migration, client control, and what our AI operator can do. For anything else, email support@straton.fit.

Your coaching business, in one workspace.
Join the waitlist. When Straton launches, we'll help move your clients and programs into one workspace.