Grow your coaching business,
not your workload

Straton gives you an assistant that reviews every client's week, drafts their check-in feedback, and watches for failed payments. Your roster can grow without your hours growing with it.

Join the waitlist See how it works

Unlimited clients on every plan · Launching soon

Clients

Profiles, check-ins, progress

Coaching

Training, nutrition, libraries

Accountability

Habits, messaging, adherence

Business

Packages, digital products, payments

Why Straton

Replace the patchwork, not your process.

Programs in one tool. Check-ins in another. Payments somewhere else. Straton keeps the work and the client record together, so every review starts with the full context.

Straton for clients

One app your clients can follow

Clients see today's workout, meals, habits, messages, and next check-in. Every log returns to the same client record, so you coach from what they actually did.

Today, in one place. The next session, your conversation, and the check-in that is due.

Inside the app

Built for the work clients repeat.

The plan is clear. Each log stays focused on the set, meal, or habit in front of them. Messages and progress remain close by.

Training

The current block, the next session, and progress through the plan.

Workout logging

Weight, reps, and RPE per set, with a rest timer and exercise history.

Straton client app logging a back squat set by set with a rest timer running

Nutrition

Meals, options, calories, and macros for the day ahead.

Meal logging

Search more than 300,000 foods, set the portion, and log the meal.

Straton client app logging a breakfast portion against the meal plan

Habits

Daily habits and streaks that make consistency visible.

Daily completion and current streaks
At-risk habits called out early
Thirty days of history in one view

Straton client app showing daily habits, completion, streaks, and at-risk habits

Progress

Every check-in adds to one progress record.

Weight and body-fat trends
Measurements from each check-in
Progress photos beside the numbers

Straton client app showing body composition and measurement progress

One place to follow the plan, log the work, and reach you.

Join the waitlist

Straton launches soon

Straton AI Operator

Ask it anything about any client

It can see every client's training, nutrition, check-ins, and payments. Answers come back with the real numbers, and anything it changes waits for your approval.

The Straton AI Operator answering a question about a client with progress, adherence, training, nutrition, habits, and measurements that need verifying

“Who needs me today?”

Every check-in and intake waiting on you, and every payment that failed, in one list with the reason beside the name.

“How is Charlie doing?”

Weight, body fat, adherence, volume, and habits read together, with the numbers that look like entry errors flagged.

“Answer the check-ins.”

It reads each one against what the client actually logged and writes the feedback. You edit it, approve it, and it goes.

“Any payments failing?”

Failed charges, refunds, and disputes, surfaced early, before a dead card quietly turns into a client you lose.

Your first hire was always going to be the person who does this part.

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The coach workspace

Run the practice in one workspace

Build programs, plan meals, review check-ins, message clients, and take payments beside the client record. Less switching. No lost context.

Programming

Build and assign a full training block

Lay out reusable weeks day by day, then assign the full block. Reuse exercises and progressions across clients.

Straton program builder laying out an athletic performance block week by week

Exercises

Prescribe every set

Set reps, load, rest, RPE, and tempo per movement. Muscle coverage updates as you build, so gaps show before assignment.

Straton workout builder with per-set prescriptions and a muscle coverage summary

Nutrition

Plan meals with real choices

Add two or three options per meal while keeping calories and macros on target. Clients choose what they will eat.

Straton meal plan editor with per-meal options and a full macro breakdown

Straton Kitchen

Start with 326,759 foods

Search ready-to-use ingredients and recipes with macros attached, then add them directly to a meal.

Straton Kitchen library of ready-to-use ingredients and recipes with macros

Review

Review the week in one screen

See adherence, volume, weight, and measurements together, with changes that need a closer look called out.

Straton client metrics with an auto-generated summary, adherence, and body composition

Check-ins

Review prepped check-ins

Review body metrics, progress photos, and answers beside the coach feedback. Compare the week, respond, and mark it reviewed.

Straton weekly progress review with body metrics, progress photos, client answers, and coach feedback

AI Operator

Hand the work to your assistant

It reads the roster, reviews a client's month, drafts the check-in feedback, assigns the next block, and watches for failed payments. You approve before anything changes.

Straton AI Operator showing check-ins awaiting review and prompts for client follow-up work

Payments

Sell packages and subscriptions

Take package, subscription, and one-off payments through Stripe. Track revenue and recurring totals beside the coaching work.

Straton earnings overview with revenue, recurring totals, and recent purchases

Straton's AI operator works from the client's own record, every action it takes is logged, and nothing is assigned, sent, or changed without your approval.

Join the waitlist

Straton launches soon

Who it's for

One workflow, wherever you coach

Use Straton remotely, on the gym floor, or across a team. The client record and the way you work stay the same.

Runner training outdoors on a city street

Remote

Online coaches

Deliver the plan, review the week, and message clients in any timezone.

Full program delivery
Scheduled check-ins
Progress photos & metrics

How Straton fits

Athlete pressing a barbell overhead in a gym

On the floor

In-person & hybrid

Log sessions on the gym floor. Clients keep tracking between visits.

Quick session logging
Habits between sessions
Products & Payments

How Straton fits

Athlete pushing a weighted sled across a training facility

Multi-coach

Studios & teams

Keep every coach, client, and handoff in one workspace.

Multi-coach workspace
Client transfers
Team analytics

How Straton fits

From the founder

I'm not a coach, but mine ran his business out of paper notes, PDFs, chat threads, and spreadsheets. What stood out to me the most was how repetitive the admin tasks are: reading the same check-ins, writing the same feedback, chasing whoever had gone quiet. A machine should have been doing that for him years ago, and the tools to do it well finally exist. When I went looking for software to fix that, everything felt heavy, rigid, or more expensive than it needed to be. I'm a designer and engineer, so I built the workspace I wanted him to have. Straton ships every week. If something gets in your way, your email reaches me. I read every email.

Yonathan, founder of Straton

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